๊ด€๋ฆฌ ๋ฉ”๋‰ด

๋ชฉ๋ก๋ชจ๋ฐ”์ผ ๋ฑ…ํ‚น ์„œ๋น„์Šค ๋ถ„์„ (1)

Hey Tech

[๋…ผ๋ฌธ ๋ฆฌ๋ทฐ] Leem, B. H., & Eum, S. W. (2021). Using text mining to measure mobile banking service quality. Industrial Management & Data Systems.

์˜ค๋Š˜์€ ๋ชจ๋ฐ”์ผ ๋ฑ…ํ‚น App ๋ฆฌ๋ทฐ ํ…์ŠคํŠธ๋งˆ์ด๋‹ ๊ด€๋ จ ๋…ผ๋ฌธ์„ ๋ฐฉ๋ฒ•๋ก  ์œ„์ฃผ๋กœ ๋น ๋ฅด๊ฒŒ ๋ฆฌ๋ทฐํ•ด ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.๊ทธ๋Ÿผ ๋ฐ”๋กœ ์‹œ์ž‘ํ•˜์ฃ !๐Ÿ“š ๋…ผ๋ฌธ ์ถœ์ฒ˜ APALeem, B. H., & Eum, S. W. (2021). Using text mining to measure mobile banking service quality. Industrial Management & Data Systems.๐Ÿ’ก ์š”์•ฝ์นด์นด์˜ค๋ฑ…ํฌ ์•ฑ ๋ฆฌ๋ทฐ ํ…์ŠคํŠธ๋งˆ์ด๋‹์„(ํ‚ค์›Œ๋“œ ์ถ”์ถœ, ํ† ํ”ฝ ๋ชจ๋ธ๋ง, ๊ฐ์ •๋ถ„์„) ํ†ตํ•ด ๋ชจ๋ฐ”์ผ ๋ฑ…ํ‚น ์•ฑ ์„œ๋น„์Šค ํ€„๋ฆฌํ‹ฐ ํ‰๊ฐ€ํ•œ ๋…ผ๋ฌธ1.  ๋ฐ์ดํ„ฐ ์ˆ˜์ง‘ ๋ฐ ์ „์ฒ˜๋ฆฌ1.1.  Data collection- ๋ฐ์ดํ„ฐ: ์นด์นด์˜ค ๋ฑ…ํฌ ๊ณ ๊ฐ ๋ฆฌ๋ทฐ 3,900๊ฑด- ์ˆ˜์ง‘ ์ถœ์ฒ˜: ๊ตฌ๊ธ€ ํ”Œ๋ ˆ์ด ์Šคํ† ์–ด- ์ˆ˜์ง‘ ๋ฐฉ๋ฒ•: WebHarvy ์›น ํฌ๋กค๋ง ์†”๋ฃจ์…˜ ํ™œ์šฉ- ์ˆ˜์ง‘์ผ..